Information processing from a peripheral route is ____ the central route of persuasion.
A) less frequent than
B) equally as common as
C) more frequent in high need for cognition individuals than
D) more frequent than
E) more frequent for expensive durable goods than

Question

Quizplus · Accepted Answer

Information processing from a peripheral route is more frequent than the central route of persuasion.

Information Processing from a Peripheral Route Is ____ the Central