Scripts are best at helping marketers to better understand how consumers
A) process information at one point in time.
B) remember information at one point in time.
C) buy and use an offering.
D) feel about an brand.
E) feel about an ad.

Question

Quizplus · Accepted Answer

Scripts are typically used in marketing research to help understand the process of how consumers buy and use an offering. They can provide insights into consumer behavior and decision-making, which can inform marketing strategy and product development. While scripts may touch on other aspects such as how consumers feel about a brand or ad, their primary purpose is to understand the consumer journey.

Scripts Are Best at Helping Marketers to Better Understand How