Working memory particularly is based on imagery processing.
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Q15: Messages processed discursively tend to be better
Q16: _ is information we have already learned
Q17: A schema is a set of associations
Q18: A factor affecting retrieval is the way
Q19: Stimuli characteristics include: salience,prototypicality,redundant cues,and the medium
Q21: The brand personality framework includes all of
Q22: A schema is
A) the set of negative
Q23: Home Depot is personified as a down-home,honest,thrifty,helpful,working-class
Q24: Marketers can position a company,product,brand,store,or service as
Q25: If our _ of Coke is favorable,it
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