Which of the following statements is true of sales promotions?
A)It is a long-run tool used by marketers.
B)It complements advertising by yielding faster sales responses.
C)It is allotted less marketing money than advertising.
D)It uses personal selling, advertising, and public relations.

Question

Which of the following statements is true of sales promotions?
A)​It is a long-run tool used by marketers.
B)It complements advertising by yielding faster sales responses.
C)It is allotted less marketing money than advertising.
D)​It uses personal selling, advertising, and public relations.

Quizplus · Accepted Answer

Sales promotions are used to complement advertising and generate faster sales responses. They are typically allotted a smaller budget than advertising and are not a long-term tool like advertising. Personal selling and public relations may be used in conjunction with sales promotions, but do not define it.

Which of the Following Statements Is True of Sales Promotions