Which of the following is a strategy that should be followed by a company to initiate the customer relationship management cycle?
A)Leveraging customer information to all areas of a business
B)Identifying its profitable and unprofitable customers
C)Transforming customer data into information that can be used to make managerial decisions
D)Collecting detailed information about the products and services its customers are using

Question

Which of the following is a strategy that should be followed by a company to initiate the customer relationship management cycle?
A)​Leveraging customer information to all areas of a business
B)Identifying its profitable and unprofitable customers
C)Transforming customer data into information that can be used to make managerial decisions
D)​Collecting detailed information about the products and services its customers are using

Quizplus · Accepted Answer

Collecting detailed information about the products and services its customers are using is a foundational step in initiating the customer relationship management cycle, as it helps the company understand customer needs and preferences.

Which of the Following Is a Strategy That Should Be