Global benefit segmentation is based on a marketer's understanding of the problem a product solves, the benefit it offers, or the issue it addresses, regardless of geography.

Question

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Global benefit segmentation is focused on the benefits offered by a product rather than geographical location. It identifies common problems or needs across different countries or regions and segments the market based on the benefits that the product or service provides to solve those problems or needs.

Global Benefit Segmentation Is Based on a Marketer's Understanding of the Problem