Forward integration occurs when a firm owns or controls the customers or distribution channels for its main products.

Name: Forward integration occurs when a firm owns or controls the customers or distribution channels for its main products.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Forward integration involves a company owning or controlling the distribution channels or customers for their products. This allows them to have greater control over the delivery and marketing of their products to consumers.

Forward Integration Occurs When a Firm Owns or Controls the Customers