A claim message should close with a clear statement of what you want done (a refund,replacement,or credit to your account,for example).
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Q7: If you expect resistance or need to
Q8: In a practical sense,effective persuasion shows how
Q9: Amanda is writing a claim letter about
Q10: Paul wants to convince the members of
Q11: The direct pattern is best when a
Q13: When using the indirect (AIDA)strategy to write
Q14: A manager who persuades employees to accept
Q15: Direct-mail (vs.e-mail)sales messages are shown to have
Q16: Managers trying to persuade employees should use
Q17: AIDA applies to persuasive messages that are
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