Every message you write should begin with the notion that your audience is thinking What's in it for me?(WIIFM)

Name: Every message you write should begin with the notion that your audience is thinking What's in it for me?(WIIFM)
Brand: Quizplus
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Question

Quizplus · Accepted Answer

It is important to keep in mind the reader's perspective and how the message will benefit them. Starting with WIIFM helps to capture their attention and make the message more relevant to them.

Every Message You Write Should Begin with the Notion That