A study about consumption and decision-making divided participants into two groups. One group was asked to purchase jam while selecting from 6 flavors. The other group in the study was asked to purchase jam while selecting from 24 flavors. The group that only had 6 flavors to choose from was significantly more likely to purchase jam. This is an example of how too many choices can hinder decision-making.

Question

Quizplus · Accepted Answer

This study illustrates the "paradox of choice," where too many options can lead to decision paralysis, making it harder for consumers to make a choice, ultimately reducing their likelihood of making a purchase.

A Study About Consumption and Decision-Making Divided Participants into Two