A survey distributed on a college campus discovered that males support the death penalty in greater numbers than females. The units of analysis in this case would be
A) social artifacts
B) groups
C) organizations
D) individuals

Question

Quizplus · Accepted Answer

The units of analysis refer to the main entities being studied or analyzed in a research project. In this case, since the survey is distributed to and collects data from males and females on a college campus regarding their views on the death penalty, the units of analysis are individuals (males and females).

A Survey Distributed on a College Campus Discovered That Males