Value of service pricing is best defined as:
A) pricing based upon common costs
B) Pricing based upon what the traffic will bear
C) pricing based on marginal costs
D) pricing based on average costs

Question

Quizplus · Accepted Answer

Value of service pricing is determined by what customers are willing to pay based on the perceived value of the service, rather than solely on the cost of providing the service. This approach aligns with the concept of pricing based upon what the traffic (or market) will bear.

Value of Service Pricing Is Best Defined As