Which of the following most effectively reduces resistance and builds desire?
A)If you are worried about booking a tour with us, please know that our European walking tours were rated the safest and best planned in the industry.
B)Join one of our European walking tours this summer for an unbelievable cultural experience.
C)Going on a walking tour of Europe is fun.
D)Our travel company knows Europe and is eager to show it to you.

Question

Quizplus · Accepted Answer

Option A directly addresses potential concerns (safety and planning) that could cause resistance to booking a tour, and counters them with positive information, effectively reducing resistance and building desire.

Which of the Following Most Effectively Reduces Resistance and Builds