"Talking with the customer" rather than "talking at the customer" is a characteristic of _____.
A) trust-based sales communication
B) mass marketing
C) incentive-based sales communication
D) traditional selling
E) transaction-based sales communication

Question

Quizplus · Accepted Answer

Trust-based sales communication emphasizes building a relationship with the customer through dialogue and understanding their needs, rather than just pushing a product or service.

"Talking with the Customer" Rather Than "Talking at the Customer