Which of the following is true of customer value?
A) It is not beneficial to personal selling.
B) The factors that constitute customer value are common for all customers .
C) It is always determined by the customer and not the salesperson.
D) It is not affected by the behavior of salespeople.
E) It is determined by a salesperson's perception of what customers will get in exchange for their money .

Question

Quizplus · Accepted Answer

Customer value is indeed determined by the customer based on their perception of what they receive (products/services) in exchange for what they give up (money, time, effort). Salespeople can influence this perception through communication and service, but ultimately, the customer decides the value they derive.

Which of the Following Is True of Customer Value