People generally prefer a choice that provides an 80% chance of success over one that provides a 19% chance of failure. This illustrates the effect of
A)the availability heuristic.
B)the representativeness heuristic.
C)framing.
D)mental set.

Question

Quizplus · Accepted Answer

This illustrates the framing effect, where people's decisions are influenced by how a choice is presented or "framed," even if the underlying information is the same (in this case, an 80% chance of success is the same as a 20% chance of failure).

People Generally Prefer a Choice That Provides an 80% Chance