In figuring ____, entrepreneurs must convert time to dollars and consider an opportunity cost
A)customer acquisition cost
B)revenue for direct sales
C)revenue per sales person
D)lifetime value per customer
E)customer retention cost

Question

Quizplus · Accepted Answer

Customer acquisition cost is the cost of acquiring a new customer. This cost can be calculated by dividing the total cost of marketing and sales by the number of new customers acquired. The opportunity cost of acquiring a new customer is the value of the next best alternative that was foregone in order to acquire the new customer.

In Figuring ____, Entrepreneurs Must Convert Time to Dollars and Consider