All of the following are steps to take prior to writing a marketing plan except ____.
A)build brand equity
B)identify core values
C)define channel strategies
D)identify a niche
E)define the message

Question

All of the following are steps to take prior to writing a marketing plan except ____. ​
A)build brand equity
B)identify core values
C)define channel strategies
D)identify a niche
E)define the message

Quizplus · Accepted Answer

Building brand equity is a result of executing a marketing plan effectively, not a prerequisite for writing one. Identifying core values, defining channel strategies, identifying a niche, and defining the message are all steps that should be taken before writing a marketing plan to ensure its effectiveness and alignment with the brand's goals and target market.

All of the Following Are Steps to Take Prior to Writing