People often have trouble saving for a large future purchase, such as a new car, because of all the small purchases they make each day. This illustrates the power of
A)latent learning.
B)immediate reinforcement.
C)higher-order conditioning.
D)vicarious classical conditioning.

Question

Quizplus · Accepted Answer

This scenario illustrates the power of immediate reinforcement. People are more likely to engage in behaviors that are immediately rewarded (e.g., making small purchases) rather than behaviors that lead to delayed rewards (e.g., saving for a large future purchase like a new car). Immediate gratification from small purchases reinforces the behavior of spending rather than saving.

People Often Have Trouble Saving for a Large Future Purchase