Advertisers often try to use higher-order conditioning by
A)pairing images that evoke good feelings with pictures of their products.
B)reducing fear or anxiety as they repeatedly show the same commercial.
C)repeating the same slogan over and over again.

Question

Quizplus · Accepted Answer

Higher-order conditioning involves the process of using a conditioned stimulus to condition a neutral stimulus. In advertising, this often means pairing images that evoke positive emotions (already conditioned stimuli) with pictures of their products (initially neutral stimuli), so that the product itself begins to evoke those good feelings.

Advertisers Often Try to Use Higher-Order Conditioning by