Deodorant, soaps, toothpaste, and countless other products are pushed in ads that play on our desires to be attractive, to have "sex appeal," or to avoid embarrassment, which illustrates how
A)habituation sets up expectancies.
B)motives shape our perceptions.
C)biological predispositions affect us.
D)unconscious transference affects our perceptions.

Question

Quizplus · Accepted Answer

Motives, such as the desire to be attractive or to avoid embarrassment, shape our perceptions and influence our behavior, including the products we choose to buy. These ads leverage these motives to appeal to consumers.

Deodorant, Soaps, Toothpaste, and Countless Other Products Are Pushed in Ads