According to the Connecting with Small Business box,Marie Gelin's idea has been successful because she:
A) personally sold her products to consumers.
B) tapped into a relatively unexplored market.
C) had a great advertising campaign.
D) knew the market better than anyone else.

Question

Quizplus · Accepted Answer

The Connecting with Small Business box states that Marie Gelin's idea was successful because she tapped into a relatively unexplored market, specifically the niche market of beauty products for women of color. This allowed her to differentiate her products and target a specific group of consumers who were not being adequately served by existing brands.

According to the Connecting with Small Business Box,Marie Gelin's Idea