Intangible resources and capabilities are hard to observe and difficult to quantify.

Name: Intangible resources and capabilities are hard to observe and difficult to quantify.
Brand: Quizplus
Rating: 4.8 (40 reviews)

Question

Quizplus · Accepted Answer

Intangible resources and capabilities, such as a company's culture, brand reputation, and knowledge base, are subjective and not easily measured or observed. Intangible resources and capabilities, such as reputation, brand image, and corporate culture, are not physical and hence cannot be easily observed or quantified.

Intangible Resources and Capabilities Are Hard to Observe and Difficult