Which of the following is expected during the maturity stage of a product life cycle?
A) a rapid increase in profits
B) a rapid increase in the number of competitors
C) peak sales
D) reduced emphasis on promoting the product's brand name

Question

Quizplus · Accepted Answer

During the maturity stage of a product life cycle, sales usually peak before eventually leveling off. This stage is characterized by a decreasing rate of growth and increasing competition, making it more difficult to achieve significant increases in profits. However, some companies may still be able to earn substantial profits if they have strong brand recognition and are able to differentiate their product from competitors. Promotion of the product's brand name may also still be important to maintain market share.

Which of the Following Is Expected During the Maturity Stage