When consumers calculate the value of a product, they look at the benefits and then subtract the cost.

Name: When consumers calculate the value of a product, they look at the benefits and then subtract the cost.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is the basic principle of consumer behavior known as the value proposition. Consumers weigh the benefits they receive from a product or service against its cost in order to determine if it is worth purchasing.

When Consumers Calculate the Value of a Product, They Look