Which of the following is an example of horizontally differentiated products?
A)Product A, which everyone agrees is superior to Product B.
B)Product C, which everyone agrees is worse than Product D.
C)Product E, which some believe is better than Product F (while others believe Product F is better than Product E).
D)Product G, which everyone agrees is the same quality as product H.

Question

Quizplus · Accepted Answer

Horizontally differentiated products are products that are perceived differently by consumers due to differences in non-essential attributes (such as branding, design, packaging, etc.). In option C, some consumers believe Product E is better than Product F while others believe the opposite, indicating a difference in perception of the products. The other options do not involve such differences in perception. Horizontally differentiated products are products that are different, but not necessarily better or worse than each other. In option C, some people prefer Product E while others prefer Product F, indicating horizontal differentiation. Options A, B, and D involve products that are either superior or inferior to each other, indicating vertical differentiation.

Which of the Following Is an Example of Horizontally Differentiated