Organising a marketing unit by region works well for a company that:
A)produces and markets diverse products.
B)is small and has a centralised marketing operation.
C)has customers whose characteristics and needs vary greatly from one region to another.
D)has several groups of customers whose needs and problems are different.
E)offers specialised marketing mixes for different products.

Question

Quizplus · Accepted Answer

Organising a marketing unit by region works well for a company that has customers whose characteristics and needs vary greatly from one region to another. This allows the company to tailor their marketing strategies to the specific needs of each region, resulting in more effective marketing and potentially higher sales.

Organising a Marketing Unit by Region Works Well for a Company