Key factors in determining the best organisational structure for a marketing unit are the:
A)preferences of top management.
B)fiscal resources of the firm.
C)number of employees.
D)diversity of the firm's products and the characteristics and needs of the people in the target market.
E)skill levels of employees.

Question

Quizplus · Accepted Answer

The best organisational structure for a marketing unit should be based on the diversity of the firm's products and the characteristics and needs of the people in the target market. This is because marketing is all about understanding the needs of the target market and creating a strategy to meet those needs. Therefore, the structure should align with the specific product or service being marketed and the target market. A structure that works for one product or market may not work for another. Factors such as preferences of top management, fiscal resources of the firm, number of employees, and skill levels of employees can all play a role, but they should not be the sole determining factors in the structure of the marketing unit.

Key Factors in Determining the Best Organisational Structure for a Marketing