__________ refers to the coordination of internal exchanges between an organisation and its employees to better achieve successful external exchanges between the organisation and its customers.
A)Internal management
B)Internal leadership
C)Empowerment
D)Internal marketing
E)Total quality management

Question

Quizplus · Accepted Answer

Internal marketing refers to the process of using marketing techniques and strategies to communicate the value of an organisation's brand to its employees, in order to encourage them to work towards its goals and to provide better customer service. Internal marketing helps to create a more motivated, engaged and customer-focused workforce, which in turn results in better customer satisfaction and loyalty.

__________ Refers to the Coordination of Internal Exchanges Between an Organisation