A marketing plan:
A)is characteristic of production-oriented firms and other mass producers.
B)is a written document that outlines and explains all the activities necessary to implement marketing strategies.
C)always increases the marketing manager's operating costs.
D)produces plans that are short term in orientation.
E)restricts the marketing manager's future options.

Question

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The Answer of A marketing plan:
A)is characteristic of production-oriented firms and other mass producers.
B)is a written document that outlines and explains all the activities necessary to implement marketing strategies.
C)always increases the marketing manager's operating costs.
D)produces plans that are short term in orientation.
E)restricts the marketing manager's future options.

A Marketing Plan