According the Boston Consulting Group's matrix, General Electric's business unit, GE Capital, became a ________ as a result of creating losses that lowered prices and stock prices during the most recent recession
A)star
B)question mark
C)cash cow
D)dog

Question

Quizplus · Accepted Answer

According to Boston Consulting Group's matrix, a business unit that has a low market growth rate and a low relative market share is categorized as a "dog." As GE Capital created losses that lowered prices and stock prices during the most recent recession, it can be inferred that it has a low market growth rate and a low relative market share, and thus, it became a "dog."

According the Boston Consulting Group's Matrix, General Electric's Business Unit