When more information is needed about a problem and the tentative hypothesis needs to be made more specific, marketers usually conduct __________ research.
A)descriptive
B)experimental
C)exploratory
D)analytical statistical
E)syndicated

Question

Quizplus · Accepted Answer

Exploratory research is conducted when marketers need more information about a problem and the hypothesis needs to be made more specific. It helps them to clarify their understanding of the problem and develop new insights about the market. Descriptive research is used to describe a phenomenon and its characteristics, while experimental research is designed to test cause-and-effect relationships. Analytical statistical research involves analyzing data to identify patterns and relationships, while syndicated research is pre-existing research conducted by a market research firm and made available for purchase by others.

When More Information Is Needed About a Problem and the Tentative