If Baskin-Robbins calculates that it could sell up to 25 per cent of all ice-cream cones sold in the Australia, this percentage would represent the ice cream marketer's:
A)target growth rate.
B)sales forecast.
C)sales objective.
D)company sales potential.
E)market potential.

Question

Quizplus · Accepted Answer

The company sales potential is the maximum sales a company can achieve in a market, given its resources and market conditions. In this case, 25% represents Baskin-Robbins' potential share of the total market for ice-cream cones in Australia.

If Baskin-Robbins Calculates That It Could Sell Up to 25