Philips calculates that the total number of light bulbs sold to consumers in the next year by all light bulb producers, given their anticipated marketing efforts, will be one billion.This figure represents the industry's:
A)sales potential.
B)market potential.
C)target growth rate.
D)sales forecast.
E)sales objective.

Question

Quizplus · Accepted Answer

The figure of one billion light bulbs represents the total number of light bulbs that can be sold by all the producers in the market, given their marketing efforts. Therefore, this figure represents the market potential of the industry.

Philips Calculates That the Total Number of Light Bulbs Sold