Coca-Cola entices consumers to its website through contests and games, but it cannot force people to visit its website due to the __________ characteristic of online media.
A)accessibility
B)control
C)interactivity
D)addressability
E)connectivity

Question

Quizplus · Accepted Answer

Online media is characterized by its lack of control, meaning that Coca-Cola cannot mandate or force consumers to visit its website. Consumers have complete control over their online experiences and can choose to visit or not visit any particular website.

Coca-Cola Entices Consumers to Its Website Through Contests and Games