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Firefly is a new coach service operating in New South Wales and Victoria.It offers travellers a cheap alternative to driving and flying between large cities.The company keeps the fares extremely low yet offers the latest technology.Unlike traditional Greyhound coaches, Firefly is an express service and is equipped with wi-fi, video screens, headsets and seatbelts.Many coaches also run on biodiesel fuel.Additionally, Firefly picks up and drops off people in the centres of cities rather than at inconveniently located terminals.Patrons can book tickets online, and some fares begin at just $1.Routes are limited and are offered out of cities such as Sydney, Melbourne, Gosford and Newcastle.Recently, its competitor, Greyhound, has launched a new service, 'Point-to-Point', with similar fares and high-tech amenities.A fare on 'Point-to-Point' from Sydney to Melbourne is $50 each way, while the same fare through Greyhound costs $92.00.However, Greyhound offers more departure times and more stops in smaller towns along the way.
-If a regular customer continues to use Greyhound, this would be an example of:
A)brand loyalty.
B)brand recognition.
C)brand equity.
D)brand awareness.

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Firefly is a new coach service operating in New South Wales and Victoria.It offers travellers a cheap alternative to driving and flying between large cities.The company keeps the fares extremely low yet offers the latest technology.Unlike traditional Greyhound coaches, Firefly is an express service and is equipped with wi-fi, video screens, headsets and seatbelts.Many coaches also run on biodiesel fuel.Additionally, Firefly picks up and drops off people in the centres of cities rather than at inconveniently located terminals.Patrons can book tickets online, and some fares begin at just $1.Routes are limited and are offered out of cities such as Sydney, Melbourne, Gosford and Newcastle.Recently, its competitor, Greyhound, has launched a new service, 'Point-to-Point', with similar fares and high-tech amenities.A fare on 'Point-to-Point' from Sydney to Melbourne is $50 each way, while the same fare through Greyhound costs $92.00.However, Greyhound offers more departure times and more stops in smaller towns along the way.
-If a regular customer continues to use Greyhound, this would be an example of:
A)brand loyalty.
B)brand recognition.
C)brand equity.
D)brand awareness.

Quizplus · Accepted Answer

This would be an example of brand loyalty, as the customer continues to use Greyhound despite the competition from Firefly offering similar fares and amenities. The customer is loyal to Greyhound as a trusted brand.

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