Price promotion can be an expensive undertaking in many consumer product categories.Which pricing strategy would likely be most effective in helping to reduce these promotional costs?
A)Everyday low prices
B)Bundle pricing
C)Reference pricing
D)Prestige pricing
E)Odd-even pricing

Question

Quizplus · Accepted Answer

Everyday low prices (EDLP) strategy can be the most effective in helping to reduce promotional costs. With EDLP, the company offers consistently low prices every day, rather than relying on periodic promotions. This reduces the need for costly promotions, such as frequent sales or discounts, and also builds customer trust and loyalty with a clear pricing strategy. When customers know they can always get a good deal, they may be less likely to wait for a sale to make a purchase, reducing the need for promotions.

Price Promotion Can Be an Expensive Undertaking in Many Consumer