Bundle pricing is perceived by customers to be of value because:
A)they always pay a lower price per item than they would if they bought each item separately.
B)they prefer buying a combination of bundled products in a single transaction, which saves time, effort and perhaps money.
C)the companies selling the products can sell them at a lower price because their packaging costs are lower.
D)they are purchasing complementary products, which is convenient for them.
E)they can purchase items that are consumed frequently in larger quantities.

Question

Quizplus · Accepted Answer

Bundle pricing saves time, effort and perhaps money for customers who prefer buying a combination of bundled products in a single transaction. Customers perceive this as value because it simplifies the buying process and provides convenience.

Bundle Pricing Is Perceived by Customers to Be of Value