A group of organisations and individuals that directs the flow of products from producers to the ultimate consumers is called a:
A) marketing intermediary.
B) supply chain.
C) marketing channel.
D) distribution network.
E) strategic channel alliance.
Correct Answer:
Verified
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Q8: A channel of distribution is defined as
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Q13: What is a marketing intermediary, and what
Q14: Identify and describe the criteria used for
Q21: The supply chain includes
A) producers, wholesalers, and
Q29: Most marketing channels have marketing intermediaries.A marketing
Q36: Which of the following links producers to
Q39: The driving force behind marketing channel decisions
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