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Jafrum, Inc.is a wholesale supplier of motorcycle accessories, clothing and tools to various motorcycle retail stores around the country.Jafrum does not manufacture these items, but sells them to other retailers.The company also sells its merchandise through its website, which was created on a minimal budget but is designed with its target customers in mind.
-When Jafrum budgeted for the website within its overall marketing plan, it was at which stage of developing an advertising campaign?
A)Identifying and analysing the target audience
B)Defining the advertising objectives
C)Creating the advertising message
D)Determining the advertising budget
E)Developing the media plan

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Quizplus · Accepted Answer

The question indicates that Jafrum budgeted for the website within its overall marketing plan, suggesting that the company had already identified its target audience, defined its advertising objectives, and created its advertising message. Therefore, determining the advertising budget is the most likely stage of developing an advertising campaign at which Jafrum was when budgeting for the website.

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