Select three criticisms of promotion, and provide defences to refute them.
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Q6: Identify the major objectives of promotion.
Q7: Compared with advertising, what are the major
Q8: The Barristers' Deli decides to advertise its
Q9: How is product placement different from traditional
Q10: Why is communication an important concept in
Q11: A major goal of integrated marketing communications
Q11: If a message to customers is not
Q12: In what ways can promotion be used
Q13: Why is public relations important in communicating
Q14: Discuss the different types of word-of-mouth media
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