Which of the following is not a strategy for increasing the response rate of a mail survey?
A) Personally delivering the survey to the address
B) Including a personalised cover letter
C) Providing advance notification that a survey will arrive
D) Providing a monetary incentive

Question

Quizplus · Accepted Answer

Personally delivering the survey is not practical for large-scale research studies, and it may not increase response rates significantly. The other strategies (including a personalised cover letter, providing advance notification, and offering a monetary incentive) have all been shown to improve response rates in mail surveys.

Which of the Following Is Not a Strategy for Increasing