To enable the raw data collected in the field to answer the marketing manager's questions, it must be _________ into information.
A) edited
B) reconstructed
C) transformed
D) coded

Question

Quizplus · Accepted Answer

Raw data needs to be transformed (cleaned, organized, and analyzed) in order to turn it into useful information that can answer the marketing manager's questions. Editing, reconstructing, and coding may be part of this transformation process, but they alone do not fully convert raw data into useful information.

To Enable the Raw Data Collected in the Field to Answer