Which of the following is not a factor that influences diffusion of innovation?
A)The relative advantage of a new product over old products
B)Complexity and user-friendliness
C)Perceived risk
D)Compatibility with existing consumers beliefs, opinions, and lifestyles
E)Potential for cannibalization

Question

Quizplus · Accepted Answer

Cannibalization, or the potential for a new product to steal sales from an existing product, is a factor that can influence the diffusion of innovation. The other factors listed (relative advantage, complexity, perceived risk, and compatibility) are all commonly recognized as important factors that affect the adoption of new products.

Which of the Following Is Not a Factor That Influences