Consumers often use memory automatically and/or unintentionally to make judgments without realizing that they are using memory.This is known as:
A)implicit memory
B)recognition
C)cued recall
D)unaided recall
E)explicitmemory

Question

Quizplus · Accepted Answer

Implicit memory refers to the use of past experiences without conscious awareness, which can influence judgments and decisions made by consumers without them realizing they are using memory. Recognition, cued recall, unaided recall, and explicit memory all involve conscious awareness and intentional retrieval of information from memory.

Consumers Often Use Memory Automatically And/or Unintentionally to Make Judgments