The affect confrrmation model theory of emotion predicts that when a consumer is in a good mood they will focus on positive features of product.

Question

Quizplus · Accepted Answer

The affect confirmation model theory of emotion suggests that when consumers are in a positive mood, they are more likely to focus on positive features of a product and vice versa. Therefore, when a consumer is in a good mood, they are more likely to perceive the positive features of a product, leading to a higher likelihood of purchase or positive evaluation of the product.

The Affect Confrrmation Model Theory of Emotion Predicts That When