The manner in which products are displayed on a grocer shelf has little effect on consumer choice when consumer attitudes are highly accessible from memory.This hypothesis is most consistent with which theory?
A)Theory of Reasoned Action
B)Information Integration Theory
C)MODE Model
D)Expectancy Disconfirmation Model
E)Dissonance Reduction Model

Question

Quizplus · Accepted Answer

The MODE Model (Motivation and Opportunity as DEterminants) suggests that when motivation is high and opportunity is present (e.g., when consumer attitudes are highly accessible from memory), behavior is more likely to be deliberate and based on these attitudes, rather than influenced by external factors such as product placement. This contrasts with situations where attitudes are less accessible, and external cues (like product display) might have a greater impact on behavior.

The Manner in Which Products Are Displayed on a Grocer