Adding a similar but inferior decoy product to a product line increases the attractiveness of the other products.This is known as the:
A)part-list cuing
B)price-quality heuristic
C)attraction effect
D)compromise effect
E)anchoring-and-adjustment heuristic

Question

Quizplus · Accepted Answer

The attraction effect occurs when the addition of a third, less attractive option makes one of the original options more attractive in comparison. In this case, the inferior decoy product would make the other products in the line seem more appealing.

Adding a Similar but Inferior Decoy Product to a Product