_____ measures the number of different target consumers who are exposed to a commercial at least once during a specific period.
A) Noise level
B) Frequency
C) Reach
D) Synchronization
E) Cost per contact
Correct Answer:
Verified
Q109: An ad for the new Magnifique perfume
Q110: One of the advantages of television advertising
Q111: All of the following are advantages offered
Q112: _ advertising is an arrangement under which
Q113: When an advertiser decides how much space
Q115: Outdoor advertising:
A) is often used to sell
Q116: _ is a measure of the number
Q117: _ is the cost of reaching one
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Q119: One of the reasons why a retailer
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