Which of the following statements about the selection of media for advertising is true?
A) Creative planning for an ad that goes on a billboard is the same as the planning for an ad that runs on television.
B) The media selection is typically unrelated to the advertising objectives.
C) The appeal and executional style of the ad strongly affect the media selection.
D) Creative work is finished before the media are selected.
E) Media selection is the first step in developing an advertising campaign.

Question

Quizplus · Accepted Answer

Advertising objectives strongly affect the media that are selected as does the creative work,which cannot be finished until the media selection is made.

Which of the Following Statements About the Selection of Media